DC Sellers
The Three P’s of DC Home Selling
Presentation is one of the most important factors in selling a DC home. The way you present your home will determine traffic levels and the quality of that traffic. Appealing to a target buyer by utilizing effective staging and presentation techniques will shorten the sales cycle, draw maximum traffic and offers, allowing you to achieve the highest net profit possible.
Answer the question “Who is my Buyer?” Your home can’t be all things to all people. It’s important to identify your target buyer and tailor your home presentation to them. This can be done with staging, description, photography and video, and collateral. Obviously, a deep understanding of your micro-neighborhood market is required to successfully identify your buyer. An agent familiar with your location and those with contributing buyer traffic can make all the difference.
DC sellers have two main goals; to sell quickly and to sell at the highest price. Days on market are the enemy of those goals Homes sold during the first 10 days of listing typically sell over list price, while selling within 20 days nets approx. 92-98% of listing price. Homes sold in 60 days average approx. 87% of list price, and beyond 60 days sales average 79% below list. If a property hasn’t sold within 30 days, it’s safe to assume that it was listed too high.
When appraisers value a property, they generally compare homes sold during the past three months within a one -mile radius. Factored in are square footage, number of bedrooms & bathrooms and the age and general condition  of the home. The level of finishes and upgrades don’t matter a great deal to appraisers. Buyers care about features, finishes and brands… they just don’t want to pay for them. The biggest gains in value are realized in the most important rooms of the home; the kitchen, baths and basements. Keep in mind that upgrades decline in value with age and taste is subjective. The bathroom tile you adored at install may make your buyer want to reach for a sledgehammer tomorrow. The “new” flooring you just finished paying off may already seem worn and dated to buyers. So when you’re thinking about your investment in the home, remember that many of the cosmetics depreciate over time.
Taking these points into careful consideration, your listing agent will be able to generate a Competitive Market Analysis (CMA) which should guide you to a realistic price. Remember, real estate agents don’t set home values—the market does. Utilize your CMA along with your agent’s valuable insight to decide on a list price that will generate good traffic and solid offers in a short period of time.
The Isaacs Team offers a wealth of knowledge and expertise in the Washington DC real estate market.
We’re the team buyers depend on to identify properties, navigate the purchase process and advocate for their interests.
Our 10+ year background in new construction adds layers of knowledge and value to your new home purchase or listing. The team’s decade+ of buyer representation focus assures you that your transaction will be handled with superior strategy, tools and market knowledge.
 Sellers rely on The Isaacs Team to price, present and market their properties to best advantage. The team’s depth of understanding of the DC real estate market adds insight and strategic advantage to your transaction. Our staging and renovation expertise consistently garners record sales prices for clients.


The Isaacs Team offers specialized Washington DC real estate representation for buyers and sellers. Learn how working with us will improve your process and bottom line!
The Isaacs Team LLC
(202) 669-5343
Slate Properties LLC
1121 5th Street NW DC 20001
Serving Northwest DC, Northeast DC, Southeast DC and Southwest DC including Dupont Circle, Logan Circle, Crestwood, Capitol Hill, H Street, Kalorama, Mount Pleasant, Columbia Heights, Georgetown, West End, Burleith, Foggy Bottom, Shaw, LeDroit Park, Bloomingdale, U Street, Penn Quarter, Mt. Vernon Triangle, Palisades, Chevy Chase, Friendship Heights, Barnaby Woods, American University Park, Observatory Circle, Forest Hills, Woodley Park, FoxHall, 14th Street Corridor, U Street Corridor, Meridian Hill, Hill East, Barracks Row, Eastern Market and portions of Northern Virginia including Arlington, Alexandria, McLean, Great Falls, Fairfax, Vienna and Falls Church. We do not handle leasing transactions.

License affiliation with:

Slate Properties
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